Startup firm NetraDyne Inc. has launched its initial technology offering for the transportation industry -- a video-based safety platform that combines onboard cameras with artificial intelligence to provide a more complete view of driver performance. The company said its Driver-i platform, which uses an in-cab device equipped with four cameras, is designed to help fleets improve safety by tracking and analyzing driver performance during an entire trip, not just during critical driving events such as a crash or hard braking incident. The cameras track traffic lights, lane markings, other vehicles on the road and pedestrians, while NetraDyne's software uses a form of artificial intelligence to interpret that visual information and determine how the road environment influenced the driver's actions. "That is ultimately the power of A.I. -- to be a substitute or surrogate for a human reviewer," said NetraDyne President Sandeep Pandya, who added that the vast majority of video captured around the world is never actually reviewed by a human. "Being able to use artificial intelligence to eliminate that back-end reviewer delivers an efficiency we think that the industry is waiting for."